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Trojan Games
From FamousPicturesMagazine
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| Picture Taken On: Campaign started on March 2003 to April 2004 |
Place: Romanian Stadium |
Behind the Camera: Filmed by Ed Robinson of, Viral Factory |
Picture Summary: Romanian actors playing two Ukranian athletes, Mosienko (Guy) and Bubka (Girl) |
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| First Posted:2007-03-4 Last Updated on 2010-6-23 by Dean Lucas |
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Video Breakdown
The video opens with what appears to be two athletes walking through a crowd. The voice over tells us, in an Olympic Commentator style, that the two, Mosienko and Bubka, are from the Ukraine and hope to win the event. As they walk up to the stage you notice that they don't appear to be wearing pants. The girl, Bubka, "mounts" her partner Mosienko and then lets go appearing to be held in place by Mosienko's ... "member". They hold the pose for 3 sec to victory and the crowd goes wild waving Ukrainian flags as Mosienko and Bubka take gold for sport of "Pelvic Power Lifting".
Filming
The Viral Factory filmed in a real athletics arena in Romania and used genuine Romanian athletes, shooting for two days. They were promised by the local casting director that there would be no problem with the actors getting naked which turned out to be true accept for one incident with the Weightlifter:
| Only one of them was shy, poor bugger ... He suddenly had a panic attack at the last moment ... But really, all of them were perfectly happy, quite extraordinarily laid-back about it. Being English we were terribly sensitive and had people with towels ready as soon as we cut, we had little skin-coloured pouches made for long shots. One girl was parading around half nude for about 20 minutes after the shoot. We said go and put some clothes on and have some lunch, she said, ‘no, I’m hungry’!’ After that we all relaxed.--Film makers | 
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Awards
The Viral Factory's campaign for Trojan condoms was an amazing success and won the agency several awards including:
- Best online creative of the year in the Creative Showcase
- Gold Lion at the 51st International Advertising Festival in Cannes.
Success
The campaign started on March 2003 and finished on April 2004 in that time a consumer survey determined that:
- 77% recalled the Trojan brand after seeing the campaign
- 73% positive rating of the overall impression of the campaign
- 80% perceived the campaign to be unique
- 50% would be more likely to consider the Trojan brand after seeing the campaign
Jun 23 2010 7:12 pm
I am having a hard time trying to do the Deadlift exercise. It causes difficulties with my muscle tissue the next day. Any suggestions? Try in advance and superb article.