Kylie Minogue for Agent Provocateur

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Kylie Minogue for Agent Provocateur


Picture Taken On: Released in Dec, 2001
Place: ????
Behind the Camera: Agent Provocateur
In the picture:A mechanical bull, Kylie Minogue and Hilary Sesta. Hilary rememebers doing the video and that Kylie really admired her legs and told her to show them off, "You've got them, you ought to show them." ^[1]
[ Video Link ]

Agent Provocateur is known for pushing the envolope on acceptable advertising. Their Kylie Minogue ad was no exception. Agent Provocateur brought in cdp-travissully to create the video and it caused an outcry when it was released in Dec, 2001. Banned by British television networks it could only be played in cinemas, however a version was realeased onto the internet and went on to become one of most viewed videos online.^[2] In Nov 2006 the Viral marketing company, The Viral Factory, collated page impression figures from websites such as YouTube and Google Videos. They determined that this video as of Nov 2006 had been viewed 360 million times. ^[3]

1 Video Breakdown
2 Agent Provocateur
3 Video Links
4 Sources

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Video Breakdown

The clip opens with Kylie Minogue claiming that Agent Provocateur lingerie is the most provocative in the world. Kylie then says she can prove it with the help of the viewer. Her "proof" involves riding a Mechanical Bull in AP lingerie, listening to The Hives (Main Offender), struting around a paded red room and interacting with an old woman. At the end of the ad she addresses the audience and asks all the men in the audience to stand up. She then "sees" that no one is standing up and implies that the Men can't or they will reveal that they have a "pitched tent".

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Agent Provocateur

Agent Provocateur is a well known lingerie brand based in the United Kingdom. It has three stores in London, a concession in Selfridges, and three in the United States. The first shop was opened in 1994. Celebrities like Paris Hilton, Christina Aguilera, Kate Moss and Carmen Electra, are among their VIP clients.

Joseph Corre and Serena Rees opened the first Agent Provocateur shop in December 1994, in London's Soho^[4]. Corre is the son of British fashion designer Vivienne Westwood and Sex Pistols' ex-manager, Malcolm McLaren. Kate Moss has become the newest "agent" for the Fall/Winter 2006 line.

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