Anabukin-chan
From FamousPictures
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The company produced several television commercials featuring her, at least one of which became an Internet phenomenon for a while. This 30-second commercial for an apartment service features Anabukinchan, dressed in red clothes and a peaked cap like Little Red Riding Hood, meeting several large, anthropomorphic (Human shaped animals) animals (including a rabbit, a bear, a deer, and a wolf) in the forest; she sings and dances with them.
They sing about expanding dreams, expanding hopes—and expanding breasts (at which point in the film the animals' breasts enlarge greatly, and a tanuki with large testicles is shown). This seemingly incongruous display of large, fur-covered breasts and genitalia in an advertisement for a construction company is probably what led to the popularity of these commercials in the Internet.
Video Break Down
First the screen flashes with the company's name and then in Katakana Kyanpeen Gaaru or in English, "Campaign Girl"
Then it shows Anabukinchan, dressed like little red riding hood, walking through the forest. While she is walking the narrator says:
"This is Anabuki Construction Company's Campaign Girl, Anabukin-chan! She tries to be good just like any good girl, this Anabukin-chan!"
Then the animals flash on the screen and we are introduced to each and how old they are:
- Usagi (rabbit!) 71 years old
- Kuma (bear!) 23 years old
- Shika (deer!) 49 years old
- Ookami (wolf!) 36 years old
While they're being introcduced narrator says, "What's this? It seems that the animals of the forest are coming to join her! Everyone is in good spirits!" Then the narrator shouts "Sei no!" which means get ready, or "Go for it". Then a bunch of unseen children scream, "Anabukinchan!" to which Anabukinchan responds "Hai"! which means OK! and they sing:
| Japanese | English |
|---|---|
| Yume ga fukuramu | Expanding dreams |
| Serbasu Mansion | Serivce Mansion |
| Kitai ga fukuramu | Expanding hopes |
| Serbasu Mansion | Serivce Mansion |
| Mune no fukuramu | Expanding chests |
| Fukuramu fukuramu | Expanding, expanding |
| Wow | Wow |
| Serbasu Mansion | Serivce Mansion |
- Note:In Japanese Mansion means apartment so when she sings service mansion she means apartment services. So the commerical is about the growing "apartment services" that the company provides
Then at the end, "ii na serbasu!" which means "Good service!" and their company info flashes on the screen:
number: 0120-117-384 url: http://www.anabuki.co.jp/.
The animal with the big balls looks like a racoon but is actually a Tanuki (狸 or タヌキ) a raccoon dog (Nyctereutes procyonoides), native to Japan. Tanuki have been part of Japanese mythology since ancient times. The mythical tanuki is reputed to be mischievous and jolly, a master of disguise and shapeshifting, but somewhat gullible and absent-minded.
Statues of tanuki can be found outside many Japanese temples and restaurants, especially noodle shops. These statues often wear big, cone-shaped hats and carry bottles of sake in one hand, and a "promissory note" (a bill it never pays) or empty purse in the other hand. Tanuki statues always have large bellies and large testicles as well, although this feature is sometimes omitted in contemporary sculpture. These exaggerated features represent fertility and plenty. Called Kin-tama (Golden Balls) in Japanese, the large testes are symbols of good luck rather than sexuality.
The Tanuki and their enlarged scrotum are often found in Japanese children's culture with many ryhmes about the Golden Balls and even a cartoon called Pom Poko.
